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Warner Bros. Discovery (WBD) Gains Traction with Philo Streaming Partnership
Warner Bros. Discovery (WBD) Gains Traction with Philo Streaming Partnership
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BTCCSquare news:
Warner Bros. Discovery shares climbed over 3% in late trading Tuesday as the media giant expanded its streaming footprint through a deal with Philo. The platform will now bundle ad-supported versions of HBO Max and Discovery+ into its Core plan, offering existing subscribers a discounted $28 introductory rate before reverting to $33 monthly. New customers pay full price from the outset.
The MOVE signals WBD's aggressive push to capture streaming market share amid industry consolidation. While ad-free tiers won't launch until early 2026, executive Rich Palermo highlighted the combined appeal of HBO's prestige content and Discovery's unscripted catalog. Investors rewarded the strategic play despite delayed premium options.
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